Coatings Industry Future Trend Analysis
enters the high-end product market
industry insiders pointed out that by observing and studying last year's paint market and the corporate trends of major paint brands, both first-line brands and emerging brands will make great efforts to develop high-end paint products in the future. On the other hand, with the rising cost and the continuous compression of profits, the pressure of enterprises is increasing. Therefore, the research and development of high-end products with large profits has become the first choice of many enterprises.
Change to the consumption mode of quality and service
No matter how the society changes, quality and service, as the two important considerations of product consumption, are difficult for consumers to change. The change of consumer consumption concept makes consumers pay attention to the practical value of products while paying attention to their high-quality after-sales and service. This consumption point requires enterprise producers to improve productivity, enhance the actual market competitiveness of products, and improve the competitive environment of coatings in the market.
Focus on brand management
coating industry has maintained a relatively rapid development in recent years, which also means that the competition within the industry is becoming more and more fierce, and it is very important to pay attention to brand building. At present, there are already a few enterprises with advanced consciousness begin to pay attention to this area, create their own brand characteristics, and improve the popularity of products.
Strengthen Network Marketing
With the continuous development of the Internet, the paint industry needs to break through the traditional marketing model, pay more attention to online marketing, and use new media to strengthen brand promotion and improve consumer awareness of the brand.
customization
customization has become a boom in other industries, and the paint industry should also learn from relevant experience. Especially when the post-80s and post-90s have become the dominant consumption, the demand for personalization is bound to increase. Therefore, customized products will definitely be the future development trend.
innovation to improve the degree of difference
coating industry is currently facing a serious problem of homogenization, so that consumers are often at a loss when buying. Affected by this, paint companies need to have more innovation in the future. In terms of development strategy, they can also be refined first, then bigger, and seek differentiation in strength.
consumption mode pays attention to green environmental protection
the seventh and most critical point, that is, when the country pays great attention to environmental protection, people begin to consider their own safety while protecting the environment. Therefore, people begin to pay more attention to the environmental protection and safety of coating products. The coating industry should produce more environmentally friendly and healthy products.
attract more consumers, make the brand stronger and bigger, and enable the industry to achieve sustainable and healthy development. Industry insiders believe that during the 13th Five-Year Plan period, the construction of affordable housing in various places and the need for water paint in industrial production not only created a good market environment for water paint, but also created a prerequisite for technological innovation of water paint.
